Use Ask Statista Research Service, people who experienced South Korean cultural content, *This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa. We may earn commission on some of the items you choose to buy. Coming to know the truth, her life crumbles as her husband breaks his vow. The global moment that Korean pop culture is having is no accident - from boy band BTS to Oscar-winner Parasite to Netflix's Squid Game, South Korea's cultural export have built-in universal . As soon as this statistic is updated, you will immediately be notified via e-mail. Statista. You would be surprised how many Americans are watch k-dramas. We call this the Netflix effect, says Jin. According to Dr. Jung-Bong Choi, a former professor of cinema studies at New York University, Korean network executives in the 1980s and 1990s often took business trips to Japan to draw inspiration from the style and structure of the countrys dramas, which pioneered the 12-episode miniseries format and included a diverse array of genres. The global analysis revealed that China was also shown to have a significant proportion of. Ji Sun-woo (Kim Hee-ae) has a seemingly perfect life until she suspects her husband of having an affair. The recent selloff mirrors the weak trend in global equities after a series of US economic data including Fridays consumer price inflation, which is the Federal Reserves most preferred inflation gauge compounded fears the Federal Reserve will keep policy rates elevated for longer than the market had priced in. While there are many different factors that have contributed to the rise of Korean pop culture all over the world, a common thread that runs through all facets of the Korean Wave is South Koreas openness to learning from other cultures, successfully combining elements of the East and West to create something new with mass appeal. This phenomenon is known as the Korean wave, or Hallyua term coined in the 1990s as Korean shows began gaining popularity in China. Curiously, South Korea trailed behind the Philippines again, taking the third spot,. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This all coincided with the beginning of Chinas own economic rise, which created an enormous demand for pop culture contentand South Korea was there to provide it. The film eventually aired in91 countriesand sawviewer ratings reach 90 percent in Iran, where it sparked anationwide interest in Korean language and cultureand paved the way for the success of other historical K-dramas in the country, includingQueen SeondeokandJumong. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Doesn't seem too popular but I think there is a strong enough base here in the US that Netflix is still adding new titles. Definitely not popular in Texas. DramaFever also airs the aforementioned Spanish-language content from Telemundo, and its children's channel includes animated . After Warner Bros., which had acquired DramaFever, abruptly shut down the service in 2018, Netflix began investing heavily in K-dramas and premiered its first Korean original series, the zombie K-drama Kingdom, in January 2019 to great acclaim. The Moon Embracing the Sun is a historical drama telling the love story between King Lee Hwon portrayed by Kim Soo Hyun and a female shaman named Wol played by Han Ga In. In a world where an increasing number of viewers are watching K-dramas, their tastes and preferences inform the type of content being made. Be sure to check out our sidebar for helpful info and resources! You need at least a Starter Account to use this feature. Korean Foundation for International Cultural Exchange. The press referred to the dramas influence as Moonlight Syndrome as it topped topicality, content, and brand reputation charts in and beyond its run! Korean Dramas Most Popular as Southeast Asia Adds 16 Million New Streaming Subscribers By Naman Ramachandran Netflix Korean dramas were the largest consumed online video content category in. Second and this is the big head-scratcher at the end of. Most Korean dramas showcase the exquisiteness of Korean cuisine, influencing its viewers to crave the experience of Korean food. The K-drama craze has indeed hit a fever pitch, reaching even the most isolated places in the world like North Korea, where bootleg copies of South Korean dramas have been smuggled into the country since the 1990s and Korean pop culture is now viewed as a growing threat to Kim Jong-uns power. For information, the drama started at 3.7%. In addition, watching Korean dramas teaches you to become a goal-oriented person. For the unacquainted, Korean dramasK-dramas for shortare South Korean scripted TV shows. Show publisher information All of Us are Dead. This household appliance maker could see a technical bounce back from lows. Several food-inspired dramas followed, such as "Let's eat," "Pasta," "Gourmet" and "Baker King Kim Tak-gu," to name a few. Kim Myeong-hee, played by Go Min-si, goes on a blind date as a substitute for her wealthy friend and meets Hwang Hee-tae, a medical student played by Lee Do-hyun. 2. In Europe, Brits are the biggest K-pop fans, ranked 11th for streaming numbers out of every country in the world. Korean Dramas, Films and even K-Pop are becoming more and more popular in America and other countries. It doesn't appear in any feeds, and anyone with a direct link to it will see a message like this one. Granted I'm a 38 year old white guy in Missouri. "Viewership of Korean television series or movies worldwide in 1st quarter 2020." In 1993, when South Korea elected its first civilian president in over 30 years, numerous Korean college graduates and young professionals, feeling liberated from decades-long censorship under military rule, took jobs in the cultural sector. K-pop artists such as BTS and Blackpink became household names as peoplespent more time online. The film eventually aired in 91 countries and saw viewer ratings reach 90 percent in Iran, where it sparked a nationwide interest in Korean language and culture and paved the way for the success of other historical K-dramas in the country, including Queen Seondeok and Jumong. A spokesperson at Netflix revealed that viewing of Korean content across Asia increased fourfold in 2020 compared to 2019. We can probably expect to see more of these changes in the future. Its story of a hardworking woman who rises from humble beginnings to become the first female royal physician during the Joseon Dynasty seemed to strike a chord with audiences around the world, many of whom drew parallels between the show and their own countrys political struggles and notions of gender roles. And it seems the global popularity of K-dramas will only continue to grow. and the romanceStar in My Heart(akaWish Upon A Star) among Chinese audiences as the starting point of Hallyu; Jin argues that it started even earlier, in 1993, when China broadcasted the Korean dramaJealousy (Jiltu). Brain and Pachinko, later this year, and the latter working with local producers to create more Korean content. Back in 2014, the Korea Creative Content Agency (KOCCA) released a study estimating thatapproximately 18 million Americans watched K-dramas. "Popularity of South Korean dramas worldwide as of December 2021." K-dramas have also dramatically (no pun intended) boosted tourism to South Korea, with a 2017 Korea Tourism Organization survey finding that roughly half of foreign tourists in South Korea decided to visit the country after watching Korean dramas and films. I don't have very many coworker at my job but I found out one of them loves K Dramas too. I'm from the U.S. and Kdramas are becoming a lot more popular along with Korean culture in general. Original question: "How popular do you think Korean dramas are in your country at the moment? Currently, K-dramas on Netflix are dubbed and subbed in over 30 languages, including English, German, French, Swedish, Hindi, Portuguese, and Bahasa Indonesia. Thanks in large part to streamers likeViki(acquired by Japanese conglomerate Rakuten in 2013) and DramaFever making it possible for viewers to legally watch Korean content online with English subtitles, K-dramas began gaining momentum in the West during the 2010s. Many Koreans suddenly started to watch American dramas on Netflix and learned the season system. According to McKay, the motivation to extend a shows life is primarily financial: Its more cost-effective to continue a storyline versus beginning production on an entirely new show.. The popularity of South Korean popular culture in Spanish-speaking countries is on the rise. Cinderella and the Four Knights. Park Hyung Sik plays the role of a video game company CEO. to incorporate the statistic into your presentation at any time. When the tearjerker romanceWinter Sonataaired there in 2003, it became an instant blockbuster hit, attractingover 20 percent of viewers across the countrya figure that was practically unheard of at the time. I just hate most US content. Happy bingeing! I'm from the Philippines, and kdramas here are popular (at least from the middle-class perspective). I dont know many people who watch. Korea had only three network channels in the early 1990s, but the Korean government decided to allow another networkSBS in 1991and multiple cable channels in 1995, says Jin. Boys Over Flowers is credited with launching the career of Lee Min Ho, who had previously appeared in a small number of low-budget high school dramas. Available: https://www.statista.com/statistics/999239/south-korea-korean-drama-popularity-worldwide/, Popularity of South Korean dramas worldwide as of December 2021, Available to download in PNG, PDF, XLS format, Value of the TV industry in India 2007-2024, Change in revenue contribution to TV India 2021, by genre, TV advertising revenue in India 2017-2024, TV ad share in India in 2021, by product category, Subscription revenue of TV industry in India 2017-2024, Number of TV households in India 2020, by state, TV individuals in India 2020, by age group, Active television subscriptions in India 2019-2021, by type, Number of pay TV subscribers in India 2016-2026, Number of DTH TV subscribers in India 2018-2021, Number of television channels in India 2021, by language, TV viewership share in India 2020, by genre, Television news viewership India 2020, by language, Leading Hindi GEC TV programs in India 2021, by weekly viewership, Leading Tamil TV channels in India 2021, by weekly viewership, Leading music TV channels in India 2021, by weekly viewership, Distribution of the direct to home (DTH) market in India 2021, by operator, Zee Entertainment's net worth FY 2018-2021, Dish TV India operating revenue FY 2017-2021, Bharti Airtel's number of digital TV service customers FY 2013-2022, Number of television programs in China 2021, by region, Share of TV show types on public-service broadcaster ZDF in Germany 2020, Share of TV show types on commercial channel ProSieben in Germany 2020, Share of TV show types on commercial channel RTL in Germany 2020, Length of television programs produced in China 2021, by type of program, Television industry in the United Kingdom (UK), Find your information in our database containing over 20,000 reports. Ha Ji Won and Hyun Bin received rave reviews for perfectly capturing each others personality and role when they switched souls. 2021 ELLE MAGAZINE. A2011 reportby the Korean Culture and Information Service noted: In many Asian cities, Korean dramas seem to be influencing lifestyles and consumer behavior, which speaks to their cultural appeal. Korea had only three network channels in the early 1990s, but the Korean government decided to allow another networkSBS in 1991and multiple cable channels in 1995, says Jin. As a Premium user you get access to the detailed source references and background information about this statistic. Press question mark to learn the rest of the keyboard shortcuts, Circle: Two Worlds Connected | Beyond Evil |. This is usually a death knell for a pop performer aspiring to global status. You only have access to basic statistics. Currently, you are using a shared account. Netflix Korea has a top 10 ranking of daily popular content on its platform. In fact, K-dramas have long been one of the key drivers of the Korean Wave, or Hallyu, a term believed to have been first coined by Beijing journalists in the 1990s to refer to the growing popularity of K-dramas, K-pop, and other Korean cultural exports. When former South Korean president Roh Moo-Hyun visited Mexico back in 2005, a group of local K-drama fans staged a rally outside his hotel begging him to send Korean actors Jang Dong-Gun and Ahn Jae-Wook on a visit. Copyright 2023 Bennett, Coleman & Co. Ltd. All rights reserved. Weve all binge watched a K-drama or two, or three or four. Right now, this drama genre is so popular that the Kdrama actors have been picked up by Filipino companies to be their endorsers, and have a gigantic billboard in my city. When the pandemic brought international travel to a halt and forced the nation to shelter in place, many leaned on entertainment to explore the world beyond the confines of their homes. 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