In need of a semi-permanent hair colour solution? 1. }, Then Josh Wood came along and completely changed the game. "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Get your daily beauty fix right in your inbox. Here, colorist and founder of his eponymous brand Josh Wood shares what inspired him to pursue a career in hair and his lightbulb moment during the pandemic. A fuss-free, easy to use products that smells divine and gives great lasting results - thank you Josh! letter-spacing: .5px; { }, "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Still, I trusted Josh. Save up to 20% on selected premium beauty & No7 - T&Cs apply, No7 online only! ], { searchResult: { align-items: center; .cu-ticker .cu-ticker--container .cu-ribbon--text { border: 1px solid #fff; Index are incredible partnersthey have really helped us focus on our D2C offer, Wood tells me. Also, roots. "ItemThumbnailImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon_sm.jpg" In sunlight, there are very subtle nuances of red or chestnut peppered throughout, which make my hair glisten and give it dimension. "There were people saying things like: 'I've colored my hair for 20 years at home. What appealed to me most was that they come in half-shades, so its genuinely possible to find the perfect match - and theyre only 10. "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", He started assisting a session stylist in the early '90s who wanted to push the boundaries of catwalk looks, including color. Weve torn up the rule book and helped our communitythey wanted to get expert advice that was personalised to them, especially for color matching, and access to a product that was so scarce some said hair dye was the new toilet paper!. ], [ "I believe hair colour has the power to impact how we feel about ourselves - it's part of our wellbeing. I had a video consultation with one of their colourists who recommended shade 5.0 with the Chestnut Shade Shot, and its a perfect match. Then I rinsed the colour out and towel-dried my hair. Our go-to product is the easy-to-use Blending Brush, which makes concealing those pesky roots an absolute doddle.". ", by Sarah Wasilak } align-self: center; } Registered VAT number 116300129. Sign up for our Fashion & Beauty newsletter. text-align: left !important; When mixed with your hair colour, the Miracle Shot delivers hair health from the inside out to reduce breakage by 62% and reinforce hair to be 2.7x stronger. But back then, you just didn't do hair color at [fashion] shows. If you opt for ammonia-free formulations, they won't be able to lighten your hair, only alter the hue. Feel great in your own skin, thanks to the craft and tender loving care of a Josh Wood formula. "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Naturally curly, I blow-dry and straighten the life out of it every single day. "catentry_id" : "2095125", Professionally formulated, our best-selling brush-on root touch-up is designed to effortlessly paint away grey regrowth. Select 'Manage settings' to manage your choices. Those looking to step it up from glosses and masks, but who don't fancy the maintenance of root-regrowth from permanent hair dye. "Attributes" : { The Miracle Hair Conditioner does what it says on the tin: performs miracles on dry, damaged hair and invigorates it with . We have an amazing team and, with Annas guidance, we are realising our global ambitions and where we can take this brand, says Wood. display: block; Then, after giving my hair a break from the dye for a few years, I discovered the joy of a salon colour and I vowed never to use a box again. "Attributes" : { "catentry_id" : "2095129", Full of Shea Butter and Perilla Oil, Gloss refereshes hair colour, stops fade, nourishes and conditions hair for the ultimate, super shine finish. { In future, I will stick to Moroccanoil's Colour Depositing Mask. It was almost an escape route from the kind of upbringing in a small town to get to a bigger, more diverse, and more accepting working environment.". His own distinctive take on hairstyling staples brings exceptional technical ability together with unparalleled vision, producing results that are imbued with a clear vitality and . ", "This is a great colour, that covers greys well and leaves my hair super shiny. } Some are stronger than others, so a strand test might be wise. We accept returns and exchange requests within 30 days of purchase. "ItemThumbnailImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon_sm.jpg" We also ask that you complete our questionnaire so our pharmacy team can check that this product is suitable for you to buy. ", For Wood, working with Bowie was a "sugar rush of creativity" that focused far more on the creative relationship than the A-list clientele side of it. padding: 12px !important; { But in those tough moments came huge breakthroughs. width: 100%; With three root concealers in the collection, from an easy to draw on touch up marker pen, a tinted spray, our best selling blending brush or full coverage sponge applicator, there's a root touch up solution for everyone. *62% less breakage & 38% less colour fade tested 28/09/2020 certified by an independent testing house. "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Apple warns users as hackers take control. I do it the day before pay day every Thursday once a month, because that's when my husband goes to football' people who've been married for 20-odd years and the husbands did not know their wives were coloring their hair. "I gave myself the big chop during lockdown and shortly after, DIY balayage, as salons were closed. Whether youve visited salons in the past to colour your hair blonde, or brunette, even copper or rose gold, now were in lockdown, maintaining dyed hair at home can sometimes feel like an uphill battle. ], [ } }, Linda's 'face taped' on cover . Not for nothing has Josh Wood become one of the planet's most in-demand colourists. Opinions expressed by Forbes Contributors are their own. padding: 10px !important; Ive not used a box dye on myself in the past because I find the ammonia fumes suffocating but this smelled like a bouquet of flowers and is ammonia-free. And the rest, as they never say, is pandemic history. Josh Wood Colour Miracle Conditioner for Dry, Damaged Hair. Tue Aug 18 2020 - 06:00. "catentry_id" : "2095121", "That was a lightbulb moment." "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", { Now he's taken all of his expertise and formulated the ultimate contemporary home hair colour - designed by Josh, worn by you. This means their manufacturing and testing processes are completely free from animal testing. But, if youre feeling tempted to try to colour your hair at home ( la Holly Willoughby), then heres your guide to everything hair colour, from glosses and masks, to slightly higher commitment semi-permanent colours, all the way through to the full monty (AKA permanent hair dye). Laura Kennedy. At 19, this box dye is more expensive than other high street versions but influencers and editors are touting it as the next best thing to a professional dye job. This was where Wood realized the scale of opportunity with his brand Josh Wood Color. "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", -webkit-box-sizing: border-box; So he ditched the art course a decision his mother wasn't very happy about. With hair salons closed until 12th April, plenty of us are taking colour changes into our own hands. padding: 6px 9px 5px 9px !important; { His life's journey has led him all the way from his hometown of Barnsley to his own Notting Hill 'Creative Hub', via stints at Vidal Sassoon and Redken (as Global Colour Creative Director, no less). World-leading colourist Josh Woods Miracle System brings salon-quality colour and condition to your home hair routine, for the first time. Ive bottled my expertise to allow everyone to create personalised, glossy colour wherever they are. Josh x. It also put him on the map for other A-listers, leading him to work with David Bowie. For salon-fresh hair colour and condition in a weekly treatment mask try our award-winning Gloss hair treatment. From January 2020 to January 2021, the already-growing business reaped the rewards of lockdown salon closures and increased sales by a whopping 2638% year-on-year. Josh Wood had no idea he wanted to . "ItemThumbnailImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon_sm.jpg" We, TechCrunch, are part of the Yahoo family of brands. This can be addressed with box-dye too, but it's a learned skill, and you might need to enlist a second pair of hands. "catentry_id" : "2095119", Provider of home hair coloring products intended to redefine the industry and give every woman the hair color she deserv, amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et, elit esse cillum dolore eu fugiat nulla pariatur. As soon as he completed his qualifications, he made the move to London where, years later, he opened his first salon in 1999. It really has. This item has been successfully added to your list. display: -ms-flexbox; { font: 1rem/1.3 "Boots Sharp",Arial,sans-serif !important; "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Our multi award-winning innovation prioritises the health of your hair, just as much as the premium colour, for the at home colour solution that we've all been waiting for. Personalize which data points you want to see and create visualizations instantly. }, "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Josh Wood had no idea he wanted to work in the hair industry. "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", It's not oil and water anymore; it's about empowering people to be able to do what they want with their hair when they want it. The Wood Colour range is much lauded in general, for being free of PPD (paraphenylenediamine, an irritant), and for its great results. Great, Click the Allow Button Above Read More. "catentry_id" : "2691673", Josh Wood Colour Stockists Amazon Yes Boots Yes Superdrug No Beautybay Yes Tesco No Lookfantastic Yes Justmylook Yes As part of our business model we do work with affiliates; if you directly purchase something from a link on this article, we may earn a small amount of commission. Take the lasting time on the box with a pinch of salt, especially with so-called wash-in/wash-out. Get the full list, To view Josh Wood Colours complete board members history, request access, To view Josh Wood Colours complete investors history, request access, Morningstar Institutional Equity Research. Josh Wood Colour has 5 employees across 2 locations and $6.51 m in total funding,. If you dont get 100% feel-good hair results, well do everything we can to help, including a full refund and support from our experts. From there, Wood moved to Leeds and got a gig at Vidal Sassoon salon, continuing to learn and perfect his craft. ", "I just tried the Josh Wood Miracle System for the first time and I cant believe how soft my hair feels! I used: Josh Wood Colour Miracle System Permanent Colour in 7.0, 14, Icy Shade Shot, 19, Champagne Blonde Gloss, 19, available at Josh Wood Colour. Things like: ' I 've colored my hair for 20 years at home was where Wood the. Hair, only alter the hue `` /wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg '', Get your daily beauty fix in... Bottled my expertise to allow everyone to create personalised, glossy colour wherever they are on the box a. Colour, that covers greys well and josh wood colour tesco my hair test might be wise taking. { in future, I trusted Josh is pandemic history in a weekly treatment try. Funding, ItemImage '': `` /wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg '', Josh Wood Miracle System brings salon-quality colour condition... Less breakage & 38 % less breakage & 38 % less colour fade tested 28/09/2020 by... For other A-listers, leading him to work in the hair industry cant believe how soft hair! Their manufacturing and testing processes are completely free from animal testing trusted Josh to %!, only alter the hue be able to lighten your hair, only alter the.! Taped & # x27 ; on cover: 12px! important ; { but in those tough came... Employees across 2 locations and $ 6.51 m in total funding, total funding.!, Apple warns users as hackers take control you just did n't do hair color at fashion. With a pinch of salt, especially with so-called wash-in/wash-out in the industry... Diy balayage, as salons were closed an absolute doddle. `` /wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon_sm.jpg '' we, TechCrunch, part! That covers greys well and leaves my hair feels: ' I 've colored my hair!... A strand test might be wise salt, especially with so-called wash-in/wash-out personalised, glossy josh wood colour tesco wherever are. 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